The work, documented.
Two firms. Both started with nothing.
1,000+
Monthly website visitors — ThreeOneSolutions
16
Paying clients from two email campaigns
18 months
Longest active client relationship — from a cold Google search
R41,500+
LTV from one stranger who found the firm on Google
Case Study 01
ThreeOneSolutions
MIBCO compliance consultancy · Johannesburg, South Africa
MAP — The Constraint
MAP — The Constraint
When ThreeOneSolutions came to Cleymand, they had no website, no email list, and no digital presence. Every client came from referral. The referrals were good — the firm's MIBCO compliance expertise is genuine — but there was no system to convert attention into clients. The constraint was infrastructure: no credibility assets, no conversion mechanism, no way for the right person to find the firm on their own.
VEHICLE — The Authority Site
VEHICLE — The Authority Site
We built the Authority Site first. A credibility-forward website, a MIBCO Risk Assessment diagnostic that qualifies leads automatically, AEO optimisation so the firm appears in AI search results, and POPIA compliance baked in from day one. The diagnostic became the firm's best salesperson — running 24 hours a day, qualifying leads before any human interaction.
FUEL — The Revenue System
FUEL — The Revenue System
Once the infrastructure existed, we built the fuel. An email list started from zero. Two campaigns went out. Sixteen paying clients came from those two campaigns — clients who had found the site, taken the diagnostic, and raised their hand before a single sales conversation.
Metric
Before
Monthly website visitors
0
Active lead generation
None
Email list
0
Clients from digital
0
Digital presence
None
The R41,500 client
Found the firm on Google. Took the diagnostic. Became a client. Then returned. Then referred. An 18-month relationship, ongoing — all starting from a cold search by a stranger who didn't know the firm existed the week before.
The R16,500 checklist client
Downloaded a free checklist. Entered the email sequence. Converted to a paid engagement six weeks later. Zero human touchpoints until they raised their hand. The system did all the work.
“Testimonial from ThreeOneSolutions client coming soon.”
— ThreeOneSolutions Client
Case Study 02
Smukeliso
Procurement consultancy · Clients: Glencore, Anglo American, Sasol
MAP — The Constraint
MAP — The Constraint
Smukeliso advises some of South Africa's largest corporates on procurement. The work is serious. The digital presence was not. The constraint was a credibility gap: the quality of the firm's work was not visible online. Prospects who heard the name and searched found nothing that matched what they'd been told.
VEHICLE — The Authority Site
VEHICLE — The Authority Site
The Authority Site closed that gap. A Procurement Maturity Diagnostic now sits at the centre of the site — turning visitors into qualified conversations. AEO structure means the firm can appear when procurement decision-makers ask AI tools which consultancies to consider. POPIA compliance is embedded throughout.
“Testimonial from Smukeliso coming soon.”
— Smukeliso